![]() ![]() If you’re wondering, “how does Google rank content?”, then there are two things the search engine looks for when ranking – relevancy and authority. Google’s ranking factors determine how high up the search engine results pages your website is positioned we’ll go into them more later. How does Google ranking work ?īefore diving in, it is important to know how ranking on Google works. In this guide, we will go through the Google search ranking factors that you should take into consideration. However, have you ever thought about the different ranking factors, UK and globally, that can boost your site and help you reach that desired number one spot? Therefore, Google displays the ‘best results’ on the first page. ![]() It is also partly because people want to find their answers to their queries quickly and easily. It is a well-known fact that people rarely go past page one of the Google search engine results page, due to the lack of trust instilled in the pages beyond. ![]()
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